Pristine Lake Lucerne, gorgeous views of the Swiss Mountains, and of course, the world’s most coveted chocolate—it comes to no surprise to WildChina that the Adventure Travel Trade Association (ATTA) awarded Lucerne, Switzerland as the 2012 Summit Host. Held from October 8-11th, 2012, WildChina founder and ATTA advisory board member Mei Zhang will not only look forward to exchanging ideas with other attendees on such topics as the future of sustainable and adventurous travel, but will also enjoy exploring Lucerne. WildChina is also staying tuned to learning more about what happens at the 2011 ATTA world summit which is being held in Chiapas, Mexico in just a few short weeks.
