Meet Joaquín! Originally from Liaoning and now based in Beijing, Joaquín found his calling for travel during his transformative years studying in Cuba. Fluent in Spanish and skilled in creating meaningful connections, he designs unforgettable experiences that go beyond the surface. From arranging private Tibetan blessings to curating cultural journeys, Joaquín’s approach combines authenticity with a love for exploration.
Where are you from, and where do you live now?
I am originally from Liaoning, a province in northeastern China known for its role as part of the birthplace of the Qing Dynasty and home to the Shenyang Imperial Palace, a UNESCO World Heritage Site. The province is also celebrated for its natural beauty, such as the coastal charm of Dalian and the Benxi Water Cave, one of Asia’s largest underground river caves. Currently, I live in Beijing, the vibrant capital. Moving from my familiar surroundings of Liaoning to the dynamic pace of Beijing has broadened my perspective and deepened my appreciation for the wide variety of experiences China has to offer.
Was there a specific moment when you realized travel was the career for you?
While studying in Cuba, I realized that travel would be my lifelong pursuit. Immersing myself in a culture so different from my own was transformative and sparked a desire to share those experiences with others. I wanted to help people discover the magic and depth of travel firsthand.
Through your career, was there one piece of advice you received that really impacted how you do your job?
A mentor once told me that successful project management in travel goes beyond logistical skills. The true essence lies in connecting with people on a personal level and understanding what inspires them. This advice has been my guiding principle, reminding me that travel is about creating meaningful experiences and fostering relationships.
What’s the best travel experience you’ve had so far?
The three years I spent in Cuba are still my most cherished travel experience. Wandering through Old Havana’s cobblestone streets, admiring classic cars, and hearing the peal of church bells, and watching impromptu street performances were unforgettable moments. One of the most breathtaking experiences was visiting Varadero Beach, with its clear waters and pristine white sands.
What is the most memorable trip you’ve planned for a traveler?
One of the most memorable trips I planned was for a group of travelers from Mexico who wanted an in-depth exploration of China. Their journey took them to iconic cultural and historical landmarks, from Shanghai’s impressive skyline to the Terracotta Warriors in Xi’an and the renowned sites of Beijing. The highlight, however, was Lhasa, where they immersed themselves in Tibetan spirituality, engaging with local monks and artisans during guided visits that offered a rare glimpse into the region’s traditions.
What’s the coolest WOW moment you’ve had happen on one of the trips you arranged?
The standout WOW moment I organized took place in Lhasa. The travelers were deeply interested in Tibetan spirituality, so I arranged a private blessing ceremony at one of the region’s oldest monasteries. The intimate atmosphere, filled with the deep chants and rituals of the monks, resonated with them, and left a lasting impression.
If you had to pick one thing that makes a trip outstanding, what would it be?
I believe that authentic engagement with local people is the key ingredient that makes a trip outstanding. Whether sharing a meal with a local family, participating in a traditional ceremony, or hearing stories from residents, these connections create lifelong memories and deepen the travel experience.
Tell us three places on your travel bucket list and why:
Kyoto, Toledo, and Punta Arenas are at the top of my travel bucket list. Kyoto feels like the heart of traditional Japan, with all its temples, tea ceremonies, and beautiful gardens. Toledo fascinates me with its role as Spain’s former capital and a crossroads of Christian, Muslim, and Jewish cultures. Walking its medieval streets would be like stepping into a different era. Punta Arenas, as the gateway to the Antarctic, speaks to my adventurous spirit. Standing at the southernmost point of the world, where explorers like Magellan and Drake once ventured, would be exhilarating.
What do you do when you aren’t working?
I spend a lot of time cooking, particularly traditional Chinese dishes. It is my creative outlet and a way to unwind, bringing me a sense of accomplishment and joy throughout the entire process. I also enjoy reading books on history and culture, which fuel my curiosity and contribute to my personal and professional growth.
What’s a fun fact about you that most people don’t know?
A fun fact about me is that I am fluent in Spanish, a skill I acquired during my years studying in Cuba. This often surprises people but has proven incredibly useful, especially when designing trips for Spanish-speaking travelers. It has also helped me connect more deeply with people from diverse backgrounds.
