‘View From The Top’ Conversation With Matthew Upchurch (Event #55)
Join our conversation with Matthew Upchurch, CEO of Virtuoso, on post-COVID travel trends and how to navigate through the challenges that still face the travel industry.
Speaker:
Matthew Upchurch
Matthew is a travel industry visionary with a lifetime of experience in numerous sectors of the field. He has led Virtuoso since its founding in 1986, which today consists of more than 20,000 of the world’s most sought-after luxury travel advisors. Matthew was named to the ASTA Hall of Fame in 2004 and the Cruise Lines International Association Hall of Fame in 2010, and has served as the chairman of the Travel Institute. Last year Matthew accepted the 2019 World Tourism Award, in “recognition of Virtuoso’s commitment to sustainable tourism practices; and its mission to make sustainability a greater factor in consumer choice when traveling to increase success for those who are dedicated to travel as a force for good.”
Host
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Mei ZhangFounder and CEO of WildChinaMei Zhang is the founder and CEO of WildChina. Under her leadership, WildChina flourished from a small Hutong operation into an award-winning business. Mei’s own expertise has led her to win a number of personal awards, including Travel and Leisure’s A-List of Top Travel Advisors, Condé Nast Traveler’s Top Travel Specialist, and Wendy Perrin’s #WOW List of Travel Experts. Mei is an Aspen Institute China Fellow and currently serves as a member of Harvard Business School’s Alumni Board.