Paul Moreno leads WildChina’s Greater Bay offices, leveraging over 30 years of expertise in events, travel, and retail across Asia and China. A pivotal figure in WildChina’s early growth, he spearheaded innovative projects such as luxury glamping in Qinghai and large-scale corporate retreats in Western China.
Paul’s career began at IMG, where he was one of the pioneers in organizing international adventure races in Yunnan. He later held various specialist roles in operating top-tier sporting events across China and Asia, spanning football, tennis, and more. At UBS, he managed the bank’s corporate events and its sports and contemporary art sponsorships across Asia. He also worked as a Community Affairs executive, overseeing the bank’s social outreach and volunteering initiatives in Greater China.
A born-and-bred Hong Kong native of Filipino heritage, Paul is passionate about exploring by car and uncovering Southern China’s cultural history. He is dedicated to showcasing the region’s global impact through immersive travel experiences. Beyond his work at WildChina, he serves on the board of his family’s construction supplies retail and distribution business in the Southern Philippines.
Paul holds a degree in Mass Communication and is fluent in Cantonese, English, Putonghua, and Filipino. He resides in Hong Kong.
